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2023 Shincha Harvest in Japan
Natsumi Osada woke up early on a bright, sunny morning in late April. He was excited because today was the day he would be harvesting Shincha, a type of Japanese green tea that is only available for a few weeks each year. As a tea farmer in Shizuoka, Japan, Natsumi knew that the quality of his Shincha would depend on his careful attention to detail and his years of experience.
After a quick breakfast, Natsumi headed out to his tea fields, where he met his team of skilled harvesters. They all donned traditional Japanese clothing, including straw hats to protect them from the sun. Natsumi gave them each a pair of shears and demonstrated the proper way to pick the tea leaves.
The Shincha harvest was different from other tea harvests because only the first flush of new growth was picked. These young leaves were tender and delicate, with a fresh, vibrant flavor that would be lost if they were allowed to grow older. Natsumi and his team worked quickly and efficiently, carefully selecting only the best leaves and buds.
As they worked, Natsumi noticed how the sunlight played across the fields, dappling the tea plants with shadows. He breathed in the fresh, clean scent of the tea leaves and felt a deep sense of satisfaction. For Natsumi, harvesting Shincha was a labor of love that required patience, skill, and dedication.
After several hours of harvesting, Natsumi and his team had collected enough leaves to begin the processing stage. They carefully washed the leaves and then steamed them, which helped to preserve their fresh, green color and unique flavor. Next, they rolled the leaves to break down their cell walls, which would release the natural oils and give the tea its distinctive aroma.
Finally, the tea leaves were dried and packaged, ready to be shipped to tea shops and markets all over Japan. Natsumi took a moment to savor the aroma of the Shincha, feeling a sense of pride in his work. He knew that his tea would be enjoyed by countless people, bringing them joy and refreshment.
As the day came to a close, Natsumi thanked his team for their hard work and dedication. He knew that his success as a tea farmer was due to the collective effort of everyone involved, from the harvesters to the processors to the marketers. Natsumi looked forward to next year's Shincha harvest, eager to continue the tradition of excellence that had been passed down for generations.

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Based on 9 reviews
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Smooth like silk on the palate. The scent of the roasted rice and matcha intemingling like the finest fragrance.

Excellent sencha. I did not taste any bitterness at all.

Glad I stumbled on this shop

I love that it’s organic and the pricing of the items is great. Enjoyed the tea. Fast shipping and very nicely packaged!

We're so glad you like our tea. We are a store that specializes in Japanese organic tea. We hope you can find the Japanese tea you want at the right price and the taste you prefer in our online store.

Highly recommend

Great flavor and aroma, highly recommend.

Thank you for your valuable review. :)

Highly recommend

Great flavor, aroma, and color (smells and looks fresh). Fast shipping and thoughtful packaging. Thanks!

Thank you very much for your valuable review. Thanks for enjoying our package. :)

My favourite

The taste is balanced And not too bitter

Thank you so much for sharing your taste review. :)

Balanced of sweetness and bitterness

This one is the perfect balance of sweetness and bitterness for me. I am not fan of bitterness of tea but this combination of sweetness and little bitt of bitterness makes me feel energetic. I smell and taste the freshness with every sip in the morning. it contains 20 grams I feel the quantity is not too much. So now I wanna try their other matcha to compare.

Hello, Amber.
Thanks for leaving a thoughtful review about our matcha.

My Favorite Matcha

I have used this Koiai matcha for 3 years now since my Japanese friend recommend. I love it! It is the best I have tasted. It's fresh and nutty as well. I used to drink coffee every morning but now I make my own Matcha lattes at home. It is very dense because it is high quality ceremonial matcha so make sure you sift matcha for creamy and foaming.

Thank you for loving KOIAI Matcha. We will share this great review with our farmers. Thank you again.

Lacking customer service

I reached out twice to Osada Tea regarding my tea order, once before I bought the tea and once after regarding the discount that I did not apply and the first time a question about radiation. I never heard from anybody on either of my questions. Also the tea that I ordered tastes really bad and I don’t know why but I just can’t drink it so I was a bit of a waste of money for me and I will not be re-ordering